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What People Do First: Conversion Lessons for Lead Generation
Between your well-crafted landing page and conversion there’s a journey. You spend hours getting the copy, layout and call to action just right and you hope that people make the journey in that...
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How to Leverage Google Analytics API to Monitor Ecommerce Health
Revenue – arguably not the best KPI but it’s the metric that most business owners obsess about on a daily basis “How much money have we made yesterday?”. As a result, digital analysts obsess about it...
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Not Provided: How to Use Behavioural Analytics to Infer Keywords
I spent a lot of time in the past doing SEO whilst running my own websites and I’ve always been fascinated by Visitor Intent. I used to spend hours sifting through keywords and working out what people...
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